Creating Custom fields in a List
- Click Audience
- Click Lists
- Click the List name you want to add the custom fields to
- Click Custom fields
- Scroll to the bottom and select the type of field you would like to add
- We are adding a text field in this example
- Enter the label and add a tag and

- Repeat these steps to add all the custom fields you need.
- The TAG that you create for each field can be used as merge tags by wrapping them in [], example: [DESIGNATION]
- The system also has logic which can be used to display alternative content based on the data in the fields.
- Here is example of using the First Name field to display content when it has no data.
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{% if FNAME %}Hello [FNAME]{% else %}Alternative Salutation{% endif %}